PLANET POWER

Venus

In this installment of “Planet Power,” we will discuss the planet Venus, known as the Planet of Love, which is introduced in Chapter 4 of our new publication “When to Buy and When to Sell;” Combining Easy Indicators, Charts, and Financial Astrology (available on Amazon).  

      Venus is the 2nd closest planet to the Sun, and takes approximately 365 days to travel through the zodiac. This divides to about one month, on average, positioned in each sign. Venus is an important financial planet, and due to the temporary length of stay in a sign, its energies are normally used to swing trade, like Mercury.  

      Some of the main traits and energies attributed to Venus include; love, values, vanity, and overall attitude toward money. In the financial world it represents possessions and income. Sectors symbolized by this planet include financials/banking, luxury items, beauty/fashion, copper, and some currencies, such as crypto (which it co-rules with the planet Uranus).  

      Venus “rules” the signs of Taurus and Libra, which are the 2nd and 7th houses of the zodiac, respectively. Its alignment with Taurus (2nd house), a grounded earth sign, also representing one’s income/money/prosperity, is usually very favorable, as it was during that transit from May 19 – June 11, especially while Jupiter remained in its last days of Taurus.  

      The financial alignment with Libra (7th house), an air sign, is associated with balance, negotiations, associates, and partnerships. Libras are known to be gracious, pleasant, and social, but indecisive and flighty. Remember that when a planet “visits” its home sign, known as its return, its energies are generally stronger than normal. Venus shows itself favorably in these home signs, but in different ways.   

      Venus is currently positioned in the sign of Leo, from July 11 through August 4, 2024. The previous Venus transit through Leo, which began on the exact date of the onset of a Venus retrograde (July 22, 2023), resulted in a quick, and expected, market reversal, starting a significant market slump, in an otherwise lucrative year (mentioned in previous blogs and our publication). Be careful with finances during this transit, as Leo likes to be “grand” and tends to overspend. Keep your position size normal, and don’t be overconfident with “illusions of grandeur” and striking it rich. On the flip side, Leo appreciates value and long-lasting quality. It may be beneficial to search, and wait for the right price, for “value” type investments, including gold, which is signified by Leo’s ruler, the Sun. 

      On August 5, 2024, Venus will enter the sign of Virgo, which signifies more nervous energy regarding finances and the markets. This ingress will coincide with another Mercury retrograde period, which is known to cause major volatility in the financial markets, which will last through the end of the month. Look for the back-and-forth short-term swings to continue. 

      Other crucial aspects regarding Venus included the recent conjunction with Jupiter (May 23 in the latter degrees of Taurus), square with Saturn (June 7-8), conjunction with Mercury (June 17-18), and the current opposition to Pluto (which began on July 12), as it passed through Gemini. The square (challenging), with Saturn (restriction), was rather harmonious, as the financial markets continued their consistent gains through that time frame. The Sun, Mercury, and Jupiter conjunctions with Venus aided in offsetting any pullback with their strong, positive financial energies. The effects of the Pluto opposition did take a few days to “kick-in,” however it began the recent market pullback and volatility that is expected to remain for the time being. 

      Financial astrologers commonly believe that defensive sectors such as utilities, consumer staples, financial, military, and healthcare sectors may be ones to focus on during these current conditions, which include possible recession and geo-political conflict. Any rallies may be short-lived until these periods pass. 

      As always, you can visit the website www.Astrophiliaastrology.com for a FREE birth chart, and book a personal reading, for you or your business, with experienced astrologer Ophilia Luna, at a very reasonable price. 

***This information is not intended to be financial advice, but rather a guide to assist the reader in some further understanding of movements in the sky, and how they can affect moods, behaviors, world events, and financial markets.